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How important is online personalization to my brand?

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Ted Moffatt, Senior Consultant

The growth of the online personalization market has exploded and many of the top brands are scrambling to ensure that their web experience not only resonates with their consumers but ultimately is driven by their consumers’ experience with the brand. With online content consumption outpacing traditional forms of media, online retailers and service providers now strategize on the best approach to personalizing the end-users’ experience with a set of specific goals in mind.

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